Hi everyone! We here at LeCharm are still recovering from our time at the Western Food service & Hospitality Expo. It was a spectacular experience for our staff, both new and old, and being able to get such a deep look at the food industry was invaluable experience.
When the expo kicked into gear, all of the sounds in the convention came flushing into our ears. It was like hearing an explosion in slow motion, growing in size and intensity as the day went by. It was the kind of noise you only hear in an absurdly huge room, where all the noise everyone made bounced back from the high ceilings as a shadowing echo. We heard sizzling and boiling from other food booths, their steam and scents were visibly rising.
Conventions are amazing. Hats off to whoever organized the first one, and managed to get others to start up. Of course our interests, whatever they may be, are shared by many other people. It’s just so hard to get like minded people in one place. Conventions are that big exception, where a tightly knit community is grown from the shared interest. It’s a great place to meet people at.
Can an event be so chaotically colorful that it looks neat? We were arranged like all the other booths, up against a dividing curtain and placed in one of the rows. Every booth at our side was drastically different. We put our tea front and center in our booth, ready for whoever wanted to experience their tastes and learn about their benefits.
A lot of folks came by, too! The visitors roamed down the aisles in various clusters, visiting every other booth to see what was being offered. We were always excited when they came over to us. Everyone was very nice, and we spent time talking about both our LeCharm teas and the gathering we were all standing right in the middle of.
I think noon and the early afternoon were our best times during the days. Most of our visitors remarked how it refreshed them. It either paired well with the food they just ate, or restored their palate. There’s plenty to be said about how herbal teas allow for a smooth transition between meals.
Outside of our booth, we did some wandering of our own. It was a fun learning experience, and we also had plenty of grub to try out. Being mindful of one’s health was a note that connected us to a lot of other vendors. It’s one thing to pursue health, anther thing to pursue deliciousness, but we and most of the other expo attendants support the bipartisan approach. If you’re able to pursue both, why wouldn’t you?
It was fascinating to see the trends in cooking and technology in the industry. There has always been a great focus on convenience, both for the vendors and the customers. I’m glad that trend continues to be shown and discussed at the expo, and it’s valued enough for entire seminars to revolve around improving it. LeCharm is founded on convenience, after all.